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12 SEO Tactics to Improve your Search Engine Rankings

12 SEO Tactics to Improve Ranking

SEO, or search engine optimization, is a term that was coined many years ago to help internet marketers/business owners rank higher on the search engines for their sites. This task has become increasingly more difficult as time passed and competition increased.

What this means for you is that if your site doesn’t have great rankings right now it will be very difficult to get it in front of your target audience.

Everyone wants their website to be ranked highly on Google, Bing, Yahoo, Baidu, and other search engines. This is because most people will not go past page two when they are looking for something.

With that being said there are some cheap SEO services USA companies offer that work to boost your site rankings on the search engines.

SEO Tactics to Improve Search Engine Ranking

Keyword Research

As stated earlier most people will not go past page two when looking for something online so you need to know what they are typing in beforehand and find out what keywords are getting searched for the most frequently. The more times a keyword is searched for the better. If a keyword is searched for a thousand times a month and another one is only being searched for 100 times then that is what you should focus on because there is much less competition if you choose that one. Example: “SEO companies” get about 200,000 searches per month whereas “SEO tips” get 12,500 searches per month.

Title Tags

When a search engine puts your site in the “Sponsored Links” section of their page you will want to make sure that you have some great title tags because these labels will set your website apart from the others and they carry a lot of weight. Always remember to use keywords within your title tags because you never know how many people are searching for what you have to offer. You should aim for about 50 to 55 characters in your title, the closer to the 55 character limit, the better. Always make it unique and check your competition before choosing something because if another site has a similar idea, Google may penalize you.

Content is King

You need great content in order to get ranked highly on the search engines. If you have crappy, low-quality content then it won’t matter what tactics you use. Google has stated that good unique content is one of their top priorities when ranking a site so if they see something that looks like it was copied from another site or doesn’t have any value they’ll penalize you.

Broken Links

There are tools available to help you find broken links on your site so use them. Google doesn’t like it when sites have broken links either because this shows that the site is not maintained properly, which makes visitors think that this is what your whole website looks like if you have a broken link on every page.

Site Loading Time

You need to pay attention to how long it takes your site to load because Google is now factoring this into their search engine rankings as well. For example, if you’re trying to reach an older audience then a site that loads in 2 seconds won’t matter as much for this demographic because they are less savvy with technology, however, if you are trying to reach younger demographics than a site that loads in 5 seconds will not get good rankings.


According to Google, there is no “magic” formula when it comes to getting back links because all of the ranking factors combined works like a puzzle for them to determine the rankings. The more backlinks you have come into your site from other external sites, the better it is for your site in Google’s eyes because this shows that people are linking to you which in turn makes Google think that you offer something of value and thus create a trickledown effect.


This is a factor that is also being used in search engine rankings. Because the more content you have on a page the better it is for your site. Google wants to make sure that people are getting their money’s worth when they come to your site. So if you only have one small paragraph of information then users will go elsewhere. Whereas if you provide them with a number of high-quality articles to read. Then you will have a better chance of ranking higher. Remember that this is only a tactic and it should never be used as a replacement for good content.

Internal Linking

You need to make sure that all of your inner pages are linking back to your home page. Which ideally, should be the first link on the list. Keep in mind that when Google crawls your site. It looks at all of these links then counts them up. And puts them into their formula to determine what sites are linking to you most frequently. If certain pages don’t link back to your home page. Then this will be penalized because it shows that there’s no reason to go to that particular page.

Site Usage

You need to make sure that your site is user-friendly. And designed in a way that makes it easy for people to use it. For example, if your navigation bar doesn’t have a sitemap link. Then people will get frustrated because they won’t know how to navigate around your site. The easier your site is to navigate the better it will be for your search engine rankings. Because people won’t get frustrated and leave after 5 seconds. Like they would if you made them jump through hoops just to get where they’re going.

Site Design

Make sure that your site looks good, has a professional design, and is easy to read. This is another factor that Google keeps close tabs on. Because they don’t want their users coming to sites. They look like they were designed by a child with no sense of aesthetics. If your site looks nice, has decent content, and has easy navigation. Then you are likely to have higher rankings in the search engines.

Site Structure

Having a site map and internal linking helps users to navigate around the site. But another important aspect of having a well-structured site is making sure that your website has a proper “architecture”. Your structure should be able to withstand the test of time. So if you have links at the top of your page which lead nowhere for example. Then they may count against you when it comes to your site’s rankings.

Site Updates

Your content should always be fresh and up-to-date for two reasons. Firstly it shows that you are still active in the online world. Which is good when it comes to SEO but more importantly. Google wants current relevant information when users perform a search. If your content is out-of-date then it will be snubbed which means that if you sell certain products. Your product pages will be penalized because there’s no reason for people to come to your site.

By following these twelve simple techniques, you should start seeing an improvement in your website rankings very soon!

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