With the rise of the internet and social media, photos have become more vital and abundant than ever. Almost 95% of all the applications used by people revolve around photographs. Instagram, Pinterest, Facebook, Twitter, and Shopping Apps all have one thing in common: photos.
Research says that almost 65% of the world’s population describe themselves as visual learners. Even if you’re not a visual learner, photos can affect how you perceive a certain matter. A great photo attracts users to click on a product, website, or page.
There’s a saying that a ‘picture is worth a thousand words.’ Of course, that’s not always the case. Surely, some people beg to differ that not all photos have meaningful stories behind them. But, in business marketing, the saying undoubtedly applies.
To better understand how vital and advantageous a great photo is in business marketing, here are 4 reasons why.
1. A great photo evokes brand professionalism
Try to notice, how often do you click an ad or link because of a great photo of that sunglass that you’ve seen on your feed? If you see a photo of the same item but in lower quality and background with scratches on it, would you still click the photo?
No matter how well-planned your business goals are, if you lack strategic marketing schemes, it will be hard to reach your target market. One way to be strategic with your business is through photos. Well-captured, high-quality brand images.
A lot of businesses (big and small) give importance to professional photo printing. They have their products taken by professional photographers and have them printed for their physical store posters and banners.
Image marketing competition is now tougher than ever
Now, since a lot of businesses can be found online, photo marketing competitions are tougher than ever. It’s harder to upload a photo that will seem more unique than those of your brand’s competitors. That’s why, some businesses invest in photo printing services for better, quality shots to evoke brand professionalism.
Of course, there are other ways to have great, quality photos that make your brand look professional. There are hundreds of great photography apps out there that you can use to beautify a shot taken from your phone.
With a great photo, you give off an impression that your brand is not like the other typical online brands that people know of. Through great photos, you market your brand effortlessly while emanating professionalism.
2. Great photos serve as a summary of what type of business you are and what you offer
With a great brand photo, you often don’t need any words to describe or support your visual collateral. That is, if your photos are effective enough to portray what kind of brand you are and what you offer.
Have you noticed how movie posters often don’t have any text on them? Often, there are only short phrases to support the visual representation of the poster. If you know how to use the right colours, subject, setting, and quality, there is no doubt that you can successfully create photos that will give a brief of your business and what you offer.
Professional photo printing and photography lab services know how to accurately create shots that will emanate your business’s character and service at the same time. For example, if your colour theme is light pink and light grey, these hues should always be present regardless if you are to shoot a lifestyle shot.
If your photo succeeds in translating what your business is and what you offer, it’s easier for your target market to familiarise themselves with your brand. A great photo visualiser does not only leave a great impression but also brings forth awareness and familiarity.
3. A great photo targets the consumer’s needs and wants spot-on
If you are to look back on your online purchases, try to notice what aspect of product marketing made you check out the item. Top answers are possibly the following: product reviews, the popularity of the product, and item shots.
It’s quite hard to admit it, but often, we make a purchase not because we need it, but because we saw how that certain photo seems to portray exactly how we can need the product. Sometimes, we don’t realise we need an item until we see how we can benefit from them online.
Before the digital age, people invested in film processing and photo printing for brand recognition. Now, all you need is a great photo to easily market your brand and reach thousands of potential consumers to purchase your products and services.
If you are able to successfully provide all of the types of images for your products that your target market would want to see, it’s easier to drive them to purchase your items. Be creative with how you showcase the need and usage of your items. Regardless if it’s a lifestyle, item, or detail shot, make sure that you showcase how people can benefit from the item. And, why they should purchase it from you!
4. Photos serve as blocks that help you build your brand
Since photo marketing is now tougher than ever, growing your business also is. If you notice, some businesses that offer the same products and services often have identical image concepts for their brand. Of course, if the competition is tight, you’d like to be distinct and be recognisable than the rest.
If you operate a physical retail store, it’s best to utilise visual marketing to build your brand. But, you don’t just fill your store with photos, and that’s it. The most important thing is that you should come up with a theme that showcases your products and brand at the same time.
Mediums for your prints are as important as your brand images
Just like the points discussed in reason number 2, you should be able to successfully stick with your brand image while showcasing what you can offer. It would be best to partner with professional photo printing services in this case. They will help you to have your collateral printed at their utmost quality as well as offer you a variety of printing options where you can have them printed.
The medium that you use for printing is also very important. For example, if you run a jewellery business, it would be nice to have your photo collateral printed on an aluminium board in a matte finish. Professional photo printing services exist because they help you build your brand in the best way possible.
With the right combination of a great photo that emanates your brand as well as a good medium for image collateral, it will be easier for people to recognise and familiarise themselves with your brand.
Be strategic with every shot that you take and use for your business
They say that a great image is paramount in building your business and selling your products. In this day and age where visuals and aesthetics matter the most, the saying is indeed truer than it can ever be.
Keep in mind, that with every shot you take, you are introducing not only your products and services but as well as your brand. Work on your image theme, and try to incorporate your business’s values and reputation as much as you can.
If you successfully do this, there is no doubt that in no time, your business will be hitting all of the 4 points discussed above.
About the author:
Bianca Banda is a writer for DS Colour Labs Ltd (DSCL), a professional photography lab that offers a vast range of products and services to aid every photographer’s need. She is a massive lover of Japanese cuisine and enjoys binge-watching comedies or variety shows.