A relatively new direction in marketing has emerged against the backdrop of the rapid development and spread of modern technologies and smart gadgets in people’s daily lives.
Digital Marketing involves using various technological platforms to promote goods and services to consumers. This type of marketing is broader than Internet marketing, which focuses on advertising only on the Internet.
Of course, marketing areas are now extremely developed and diverse, but Digital Marketing, among others, occupies a special place, as it uses the most rapidly developing and popular promotional tools.
Moreover, it is equally popular in both b2c and b2b segments. Such success is caused, first of all, by the fact that the most popular and most popular channels are used as advertising media, which provide huge daily coverage, and, as a result, attract many new customers every day.
It is easy to follow this pattern on the example of well-known companies that manufacture products under the brands Samsung, Apple, and Xiaomi.
All of them actively promote their devices through this marketing strategy. The success of such companies can be easily assessed by the prevalence of their gadgets, characterized by a fairly high cost.
Digital Marketing Tools
The goal of digital marketing, like any other direction in marketing, is to attract the maximum response from the audience, increase the company’s profits and increase demand for the advertised goods and services. Therefore, all possible tools and channels of influence are involved in maximizing the number of people who see this advertisement.
The main digital marketing tools can be used either singly or in combination, and the second option is often more effective than the first.
- QR codes.
- Contextual advertising.
- Advertising on television.
- Advertising on banners.
- Radio advertising.
- Viral advertising.
- Advertising windows.
- Distribution by Email.
- Advertising through apps.
- Targeted advertising.
- Native advertising.
- Mailings via SMS.
- Content marketing.
Digital Promotion Channels
- Internet network – advertising is placed on websites and social networks through videos, posts, and specialized articles.
- Television – promotional videos are widely developed and specialized programs that sell specific products.
- Mobile devices – SMS-mailings and advertising through applications are used.
- Local and corporate networks – tools similar to Internet marketing.
- Smart gadgets – individual applications of brands act as a marketing tool.
- Interactive screens – broadcast advertising through videos.
- Digital art – art placed with the help of digital technologies (games, images, clips, etc.). Advertising medium – placement of the logo.
Examples of Digital Marketing
There are numerous examples of the utilization of digital marketing services strategies throughout history, demonstrating both their incredible efficacy and their continued relevance in the modern business world.
The MavenUp brand is recognized as being among the most recognizable all over the world. As a direct result of the company’s early efforts to develop its marketing in a digital direction, the company was able to amass a large amount of popularity worldwide. This popularity has helped the company become very successful.
The company’s logo and slogan, which eventually became almost as well-known as people’s names, were featured in dozens of television advertisements played one after the other. This repeatedly drew viewers’ attention to the company’s logo and slogan on the screens.
The proliferation of websites on the internet led to an expansion of brand advertising to include these sites, and entire communities dedicated to the company started to form on social networking websites. This was a result of the internet’s proliferation of websites.
MavenUp engages in aggressive product promotion across various platforms, including screens, radios, and banners, to increase awareness of its offerings.
The automobile manufacturer Fiat was a pioneer in implementing a digital marketing strategy that is not only interesting but also challenging, and it has proven to be quite successful. She designed a comprehensive application for mobile devices that outlined all of the features and capabilities of the most recent vehicles produced by the company.
This was because other forms of advertising media could not accommodate a large amount of information available regarding the machines. This was one of the reasons why.
At the moment, there is a level of interest in the application that can be described as being relatively low. Despite this, it is an excellent illustration of a modern method of marketing, the likes of which were unimaginable even a few years ago.
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LG demonstrated a unique and slightly absurd example of digital marketing. She took advantage of the growing popularity of YouTube video hosting, where she posted the footage of the commercial. It instantly blew up the network and became the leader in views among users – more than 2,000,000 people watched it.
The outrageous video advertised a vacuum cleaner that was so good that it could not only clean the floor but also suck out subcutaneous fat, correcting the model’s figure. Such a non-trivial approach to advertising earned a standing ovation from the audience and brand popularity.
The Starbucks coffee chain is a good example of a case when competent digital marketing increased customer demand and saved a company from losing customers. In this case, the company was in danger of losing customers.
The traditionalist restaurant chain in the United States started seeing a significant drop. In its customer base around the same time the restaurant industry was experiencing a boom.
People stopped coming because the coffee was overpriced, and the furnishings were old. And worn out; as a result, they began looking for alternate options. But unfortunately, the brand did not live up to the guests’ expectations regarding the value they received for their money.
During this period, a project that was initially going to be known as “MavenUp” came into existence.
Customers were allowed to offer recommendations for enhancing coffee shops, and those with the greatest potential were put into action.
This online project was not only successful in addressing the issue of the growing interest of the audience. But it also provided a model for effectively analyzing the site’s preferences. Visitors by making use of a variety of digital tools. Not only was this project successful in addressing the issue of the growing interest of the audience. But it also provided a model for effectively analyzing the growing interest.
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