Computers and Technology

How Does Video Conversion Work? Why It Is Necessary?

Media-related videos can be found in a variety of formats. Different platforms are supported by these formats. You must adjust the format of the video to fit the appropriate selection if it is suitable for one channel or platform but not another. Video transcoding is no longer something that needs to be done by a professional. It can be handled by a variety of programs. Video conversion refers to the process of changing a video from one format to another.

The video’s format includes the bit rate, aspect ratio, resolution, audiovisual codecs like H264 and AAc, aspect ratio, and container format.

A video file format is what?

The container and the codec are the two fundamental parts of a video. The container for storing audio, video, subtitles, and other multimedia data is defined by the video format. The job of encoding and compressing is done by the video codec while making a video for any online or offline platform. Similar encoding and compression operations are carried out by the audio codec and the audio files. The video and audio files are synced in terms of file format after encoding is finished.

Video Conversion

Formats For Videos

The sorts of video formats include the following:


It was one of the first video formats, and it debuted in 2001. One of the most widely used formats that is unusable on the majority of platforms and gadgets. Keeping the text, still photographs, audio files, and video clips is the ideal decision. In addition, the MP4 films are little and of good quality.


Apple invented the MOV video format. To manage the QuickTime player is the goal. Videos, audio, subtitles, timecodes, and other media formats are all included in MOV files. For watching videos on Mac and Windows, such MOV video files are a suitable option because of this. The films’ quality is unsurpassed, but it’s important to keep in mind that they take up more space on a computer.


Microsoft’s new video format is called WMV. It is frequently used by Windows media players. It produces greater results and offers better compression. They can use it to download Windows Media Player for their iPhone or Mac, albeit it might not function with Apple devices.


The file format recommended by Adobe Flash Player is FLV. It is an extremely adaptable format that works with a wide range of systems and browsers. It is a fantastic option for internet videos. The videos don’t take up a lot of space, making it easy to download them.


Since 1992, the AVI file format has gained popularity. Because it might not compress the videos as well as MPEG or MOV, videos up to 2 or 3 GB in size could become problematic. These large files can be a major issue if your system has a restricted amount of storage. Compression is not necessary for all AVI files.


For HD films and digital recording, AVCHD is the ideal format. Panasonic and Sony introduced this video format, which ensures a high definition, professional video. Using the H.264/MPEG-4 video compression technology, it allows for the storing of high-quality video. Three-dimensional video is supported by the most recent version of the format.


Google created this open-source video format back in 2010. The major goal was to develop a format that could accommodate online videos. WebM is the ideal option for HTML5. Since video codecs don’t need a lot of compression, it is also possible to unzip the file without difficulty. This makes internet video streaming incredibly simple and enables the playback of media on various platforms, including tablets, desktop computers, smartphones, and smart TVs.


MKV makes it possible to combine audio and video files into a single file. This structure was developed to support the plans. As a result, you can maintain the system’s files updated. MKV is simply the best option for all types of formats. As a result, every format it supports is very flexible and user-friendly.

How To Pick The Best Video Format

Choose the video quality that best meets your needs. This is the initial requirement before selecting a file format. The video has to meet the standards for quality. If the videos are of considerably higher quality, downloading, converting, sharing, and managing them become challenging. Make sure the quality of the video is what you want to see. For the various browsers, applications, and devices, a certain format is necessary.

Here is what you need to know about selecting the appropriate video format before making your decision:

  • Get the format that is supported by the majority of browsers to view or download an internet video. As a result, you will be able to find the appropriate video for your browser. The MP4 and WEBM online video formats are the most beneficial.
  • High-quality movies are required for home recordings. Instead of using proprietary formats, choose for the future-proof open-source alternatives. The MP4 and AVI formats are the best.
  • Purchase Windows-compatible WMV for Windows.
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Why Do We Need to Convert Our Videos?

If the device cannot play the original video format, videos are converted. The wrong formats need to be changed to the ones that do operate on a distribution channel.

The large files take up too much room. To ensure that the file size is kept to a minimum and to enable sharing, storing, and playback of the videos as desired, they must be converted.

Hence, the need for video conversion

  • Your system is not compatible with the video codec you are using.
  • The format you are using prevents the sharing of videos.
  • You want to save and play that, and it’s big enough, on your smartphone.
  • Reducing the file size of a video you want to email.
  • To quickly upload the videos you’ve made on your phone.

There are hundreds of systems that deal with video files in the current digital era, and each one has its own preferences. It’s possible that you downloaded or recorded a video, but now you need to convert it to fit the requirements of another platform.

The phrase “video conversion” refers to a variety of procedures that can be performed on a video file. These operations can include changing the video or audio codec of the video or converting the video from one format to another. It can also be used to modify a file’s aspect ratio or bitrate. A video’s compression and decompression can also be included in the video conversion process. But in this section, we talk about converting videos between different formats.

Video Conversion

Principal Motives for Video Conversion

In rare circumstances, video conversion may be the only option. Let’s get into more depth about them below.

Difficulties with device compatibility

When transferring a file from one digital device to another, you may frequently run into problems with device compatibility. It can be because a specific gadget favors one file format over another and doesn’t support others. For instance, a digital camera may be saving its video files in a format that your phone’s video player may not be able to read. In these situations, you would need to convert your video from one format to another, such as MOV to MP4 or MP4 to MP3, since MP4 is currently the format that receives the widest support. To play a movie on an older 3G device, you might need to convert it to.3GP format.

File size must be minimized

File size needs to be lowered frequently while transferring videos over the Internet. For instance, if your video file is larger than the average email service’s 25 MB size limit, your email will not be sent. You will need to convert your video file into a compressed format in this situation.

Bitrate should be increased

Many people today upload their video footage for online viewers in the social media age. But these platforms or websites make a lot of demands or recommendations. The bitrate is one of them. In essence, a bitrate is the quantity of bits per second. It is used to determine a video file’s size and quality. A video file’s quality improves with increasing bitrate. However, a higher bitrate entails a larger file size, which slows the video’s ability to buffer on online platforms.

Because of this, several media sites advise a particular bitrate range for videos with a given resolution. It is preferable to convert your video to a reasonable bit rate file even if you plan to post it on any other website so that viewers may enjoy it swiftly.

Aspect ratio must be changed

We now have newer screen resolutions and aspect ratios every six months thanks to the rapid improvements in mobile technologies. Therefore, updating a video file’s aspect ratio or resolution becomes necessary.

Even though videos are used so frequently these days, the majority of individuals only have a fundamental understanding of video formats and settings. It should go without saying that many of the intricacies are technical, and that you only really “need” to worry about the video format when you run into a video that you can’t play.

The benefits of learning how to convert films have increased along with their popularity, despite the fact that it is still a highly “niche” skill. In actuality, there are several excellent reasons to learn how to convert your films, including the following:

To assure compatibility:

These days, compatibility is crucial, and while most video formats can be played on a PC, the same cannot be said for mobile devices. The ability to convert your videos will ensure that you can quickly convert any incompatible videos to a compatible format while also enabling you to transmit videos to others in a format that is universally supported.

To improve a video:

High definition video cannot be played on all devices, and if you play Full HD video on a device with a non-HD screen, the video will only be displayed at the screen’s highest resolution. While this isn’t a problem per definition, the fact that it will still use the same amount of storage space makes it far from ideal. For this reason, it would be perfect if you could convert your films and tailor them for particular devices.

To further reduce videos:

Occasionally, you might want to do so in addition to optimizing them. In order to have more free storage space, use less bandwidth, or transfer films more quickly, the goal of compression is to make videos smaller in file size. Once more, video conversion enables you to compress your recordings in numerous ways.

As you can see, there are several advantages to learning how to convert videos. However, in order to do so, you’ll need a quality movie converter. The Movavi Video Converter should be the best option in that case because it will make the conversion process simple for you.

Since it can automatically optimize videos for particular devices or platforms, convert audio and image files, produce animated GIFs, and extract audio from videos, you can actually accomplish a lot more with the Movavi Video Converter. Even better, it has a number of video editing options that will enable you to enhance and improve your films.

You won’t need much time to become acquainted with the Movavi Video Converter’s entire range and depth of capabilities. You’ll be able to convert your films so that they are compatible, optimized, or compressed – depending on what you need – in no time because they are all made to be simple to use.

Video Conversion

How to Pick a Converter for Video Files

A video file converter should be chosen carefully. Some video converters will reduce the original video’s quality, removing the detail that the original captured. Don’t forget to take into account these essential factors while selecting a video file converter.

1. How much video can the converter handle?

For many video file converters, the video’s length is important. Free online video conversion tools, for instance, might have restrictions on the duration of your video; however, these restrictions frequently do not correspond to the length of the video you need to convert. On the other hand, VideoStudio enables you to easily convert any video into the file format of your choosing while supporting file conversions of infinite size.

2. What will the final video’s quality be like?

You could occasionally want your video conversion to reduce the video quality in order to produce a reduced file size. However, if you’re attempting to generate or convert a high-quality video, you should confirm that your video conversion program will result in a finished product of the same caliber as the original. You can depend on a high-quality video from VideoStudio that will seem just as nice in edited form as it did in the original.

3. What capabilities does your video conversion program offer?

You might wish to alter the video in various ways besides just converting it. You might occasionally want to include new photos or audio content. Along with the original video, you could want to add a pop-out video of yourself speaking, or you might want to highlight certain sections of the film. In order to produce a more streamlined end product that concentrates on the aspects you truly want to view rather than include downtime or filler, you might even want to eliminate some portions of the film.

Consider what features your product offers and what editing choices you actually want for your videos before selecting video converting software. With all the tools you would anticipate from a full editing suite, VideoStudio provides a wide range of editing options that will let you modify your video as you advance it. It goes beyond simple video conversion. You can build the material you want with this tool.

Do you understand why this occurs?

Although there are many different video file formats, not all of them work with all media players. Even if it doesn’t seem like a problem should still exist, it does. It is your responsibility as the video maker to use a video file converter to alter the video format.

There are various tools that convert videos, so you may change your files so that their format is compatible with the player installed on your device (whether it’s a computer, tablet, or cellphone). This is the topic we’ll be discussing today.

It’s vital for you to understand a little bit more about the primary video formats before we discuss video file converters.

The most prevalent issues with video formats

Making good videos is a complex art. Along with understanding how to convert a video clip, you should be aware of the common mistakes users make after converting a video file. Changes to video formats carry a risk since they might have an impact on the video quality, which is essential to your business.

Four tools to convert video files to different formats

Do you realize how many different types of video files exist?

Because of this, it is conceivable for you to record your content and then discover that the platform you want to distribute it on doesn’t support it.

Some folks would even go to the trouble of redoing the recording to make it player-compatible. The freshly recorded material could not be as good as the original, and it might end up being too much labor.

Consequently, one of your options in these circumstances is to use video conversion software, which will merely alter the format of your file.

The most popular editing applications, including Adobe Premiere, After Effects, and Final Cut, all provide a video conversion option. However, there are solid, free choices available for those who cannot afford to purchase premium software or who use a video editor that lacks this feature.

The four most popular programs are highlighted below, along with their advantages and disadvantages for converting videos.

1. Open VideoStudio to begin converting video files

the PC’s VideoStudio program (if you need to install VideoStudio Trial still, download and run the installation file above and continue following on-screen instructions to complete the installation and setup process).

2. Include the video file in the timeline

Simply drag and drop the video from your computer’s browser or the VideoStudio collection into the timeline. Now is the moment to edit any videos you might want to cut, trim, or otherwise alter.

3. Video conversion

Go to the Share tab in VideoStudio if you satisfied with the video on the timeline. The export to file tab is the default tab on the share tab. You can choose the file type here that you want to export your video as.

You can choose the video profile to render under attributes as well. The anticipated file size displayed to the left of the preview pane. For instance, exporting to an HD profile will result in a smaller file size than if you use a 4K video format. You can start the export process after choosing your file type and profile.

4. Output videos

Press the Start button to start exporting. Your video will then be rendered in the specified file format. This is a quick and simple method for exporting and converting videos between different file formats.

The majority of individuals might not have ever considered changing the format of videos. You might not even completely comprehend what video formats are or why they are significant unless you work in video creation or regularly manage video files.

However, it is a reality that video formats are significant and have a crucial role. More specifically, there are a number of reasons why converting the format of videos might be very beneficial.

Video Conversion

Make sure the video can be seen

Any video file must first have the data inside of it decoded from the compressed form it kept in before it can played. However, not all hardware and software can decode data from every video format.

Because of this, some videos cannot played on some platforms or devices because they are ‘incompatible’ with them. Even while there are workarounds, including installing specialized software to play the movie, changing the video format to one that is compatible is a much more elegant approach.

If nothing else, it’s preferable to convert the video so you don’t have to look for and download new software each time you see a video you can’t play.

Make use of hardware assistance to decode the video

In addition to making sure the video file can played, it is frequently equally crucial to make sure it is in a format that supported by hardware.

Though technically possible, decoding and playing videos only with software demands a lot of computing power. In actuality, it is frequently prohibitive on many platforms and devices, especially for high definition media.

Playing the video will more resource-friendly if it converted to a format that has hardware support rather than merely one that is compatible with software.

Hardware decoding is practically necessary for several types of devices that use batteries or have constrained resources.

Reduce the file size of the video

Data compressed when a video encoded into a certain format so that it can stored in a smaller amount of space. But the compression techniques used by various formats might differ, and some are more effective than others.

To be more precise, the video codec, which is a component of the format, is in charge of compressing the video. If you convert the video to newer codecs with more effective compression, the file size will be smaller.

For instance, the more recent HEVC codec can significantly shrink the file size of H.264 videos—by as much as 50%.

The only requirement is that the codec you use to convert the video must be compatible; otherwise, playback problems may arise. It would be ideal if it had hardware support, but this isn’t always possible because it takes time for newer codecs to gain hardware support.

You should now have a clearer grasp of how having the ability to convert video formats can benefit you. With modern video converter software, it is not only advantageous but also quite simple. If you wish to convert your video between nearly any video formats, for instance, you might utilize Movavi Video Converter.


As you can see, converting video formats has many advantages, and you don’t need to involved in video creation or administration to enjoy them. In fact, it may be really beneficial even for casual users and can enable you to manage video files much more skillfully than ever before.

The topic of video conversion and the circumstances in which it required have covered in this blog. We have also covered the topic of video file conversion to other formats. For the same, we advised utilizing Kernel Video File Converter. After utilizing the program, we came to the conclusion that it is speedy and really simple to use. I hope this blog has been useful to you.

It doesn’t have to be a laborious procedure to convert your films. We are aware that you desire high-quality video without the hassles and difficulties. We designed our Parallels Toolbox with both Mac and Windows users in mind because of this. With this software at your disposal, you may convert your films in minutes as opposed to hours or days. So, get the free trial version right away to start saving time!

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