Internet and Businesses

Is it hard to get sales on Amazon?

How to get sales on Amazon?

It is crucial for retailers to get to know customers and develop strategies to increase sales through those channels. This will mean being available to ecommerce shoppers in 2019 and the years ahead, and especially to Amazon shoppers.

Ecommerce has been responsible for approximately 50% of retail’s growth since 2016, and it is expected to continue its growth until 2023. The most important thing for retailers to remember is that nearly half of all ecommerce sales are made on Amazon each year. Amazon accounted for 49.1% of all ecommerce transactions in 2018, which is higher than any of the other nine largest ecommerce channels.

It is important for retailers to focus on increasing sales through Amazon. This guide will give you nine easy tips to help you do that, and create a profitable Amazon sales strategy.

boost amazon sales

1. Be a resource

You need to distinguish your brand from others, increase product awareness and attract your customers if you want to increase sales on Amazon. You can do this by leveraging your brand and yourself as a resource.

Online shoppers spend a lot time researching before they make a purchase decision. Your brand will gain trust and help you become a more successful Amazon seller if it provides the information that consumers need. These are five steps to make your website a trusted resource.

  • First, think about what you can offer others. Next, think about what knowledge you have about your industry and product that customers could benefit from. Next, you need to create content that educates customers about these topics.
  • Step 2 – Create a space to share and publish that value. Start sharing your knowledge through weekly blog posts. These blog posts should address questions customers have about your industry and products.
  • Step 3 – Start driving traffic to your blog posts. You can also run Facebook ads targeting keywords and sharing your content on any other social media channels that your users use frequently.
  • Step 4 – Capture email addresses to start nurturing leads via email marketing campaigns. Make it easy for readers to submit their email addresses after or before they read your blog posts. This will allow you to generate more leads, and launch an email marketing campaign that will move those leads further down the sales funnel.
  • Step 5 – Include a compelling call for action in every blog post or email. Direct readers to your product listings on Amazon. Create compelling messages about why and how they should find you.

2. Influencers can help you

Consumers often seek reviews from industry leaders and social media influencers when researching a product. A large sample of consumers found that 49% said they trust recommendations and advice from influential people when choosing products. However, it is possible to leverage the expertise of influential people in your industry to increase your Amazon sales.

LeBron James, with over 42 million followers is a major influencer in athletic apparel. Nike uses LeBron James’ fame and influence to reach a wider audience than they could individually. Not all influencers can be as accessible or well-known as LeBron James. These three methods can be used by any business owner to connect with influential people.

  • Approach #1 : Influencers can be contacted through the Amazon Associates and Amazon Influencer Programmes.
  • Method #2: You can handpick influential people and contact them via email to offer them a payment for sharing and creating sponsored content about your products. This guide will help you select the right influencers for your brand and how to collaborate with them.
  • Approach #3: Connect with influencers via different social media channels by using influencer networks tools such as Shoutcart or Grapevine.

3. Get Sponsored Products Campaigns

Amazon can be more successful than other channels if you are willing to pay for it. Sponsored products ads can make your brand stand out from your competitors by making your brand more visible on Amazon. Here’s how it works.

You can choose which products you wish to advertise, the amount of money you are willing to spend on each click, and any keywords you would like to link to your product.

Amazon will place ads in high-visibility places such as the first page of a search result or the bottom of a product detail page.

Wilson Sporting Goods paid to have an advertisement appear at the top search results page for people searching for “basketball shoes”.

This guide by CPC Strategy provides more information about how to start. This guide provides information on the various types of Sponsored Product campaigns that you can run through Amazon, as well as tips for how to make sure you get your money’s value.

4. More Reviews

It is important to get a lot of positive reviews from customers. This will help build trust and increase sales on Amazon. You need to develop a strategy to get more customers to leave genuine and helpful reviews on product listings pages.

You can make the reviews seem disingenuous if you try to alter the tone. It is better to try to obtain a large number of reviews in order for potential customers to have a complete and accurate picture about your products.

Although this review is not an endorsement of Amazon Echo Dot in any way, it gives the customer a detailed and honest review so that they can make informed purchasing decisions. These are some ways to get customers to leave reviews.

  • Idea 1: Contact customers by email to follow up. Once you receive notification that your product has been delivered to its intended recipient by email, follow-up with them and ask if they would be willing to leave a review on Amazon. Let the customer know how valuable their review is to you.
  • Idea #2: Write a note inside the box you are sending your products. A handwritten note can be included in the package to thank customers for their business. It asks them to leave a review on your product on Amazon. Although it’s a small gesture people will respond positively to handwritten notes,
  • #3 Remind people using social media. Invite your social media friends to review your products at Amazon every now and again. You don’t need to offer incentives. Just explain why your products are important and why you want to help. This tactic is only successful if you are transparent with others.

5. Optimize for Search

Your products can appear higher in a search result’s results page than your competitors. Optimizing your product listings for Amazon’s search engines is crucial for increasing sales.

There is so much to know about Amazon search optimization. These blog posts will help you get started optimizing your Amazon listings.

  • Sellbrite: How to Optimize Amazon Product Listings
  • From Sellics, The Complete Guide to Amazon SEO and Higher Rankings
  • The Ultimate Guide to Amazon Search Engine Optimization & Cracking A9 Algorithm From CPC Strategy
  • Amazon SEO Guide: The Ultimate Amazon SEO Resource From SellerApp

After you have spent some time studying about Amazon search optimization, it’s time to update some product listings with relevant keywords. You should keep track of your performance before making any changes.

6. Make your buying experience unique

Amazon is like other selling channels in that creating a great experience for customers is an opportunity to make your company stand out from the rest. There is no one way to create a winning buying experience. However, there are many things you can do that will help you build your brand and increase the likelihood of people purchasing from you over a competitor. Here are some ideas:

  • Customers should not have to guess the quality or manufacturing process of your products. They should also know what your return and shipping policies are. Your customers should feel that they can trust you and know your brand.
  • Tell your story: Help people get to know you and your business. To build trust and excitement among your target audience, share stories about your products, partners, manufacturing processes, employees, and so on.
  • Personal communication: Engaging with customers via social media, including sending personalized emails and handwritten thank-you letters, can help you stand out from your competitors and build positive relationships with them.

7. Create winning product descriptions

Your copywriting and language may not be compelling enough to convince people to buy from your listing pages. Small changes to product descriptions can make a big difference in the number of customers you convert and increase your sales on Amazon.

These resources will help you to understand how to write product descriptions.

  • A Guide to Writing Better Product Descriptions From our blog
  • Copywriting that Converts: An Ecommerce Manual from our Blog
  • Splitly – The Ultimate Amazon Copywriting and Product Description Template
  • CrazyLister’s Ultimate Amazon Product Description Guide: Copywriting Skills used by the pros

Be cautious not to make too many changes at once. You can start small and test different words in your body and headings, but you shouldn’t completely change your product descriptions. This could have the opposite effect on sales.

8. Leverage Video

Customers should be reached through multiple channels. Amazon can increase sales by supplementing written content with video content. Video can help your brand stand out and build a deeper relationship with customers. It also increases sales. According to a study, product videos increase sales by 144% for online sellers.

These videos can be particularly helpful for optimizing ecommerce company listings:

Product Promotion Videos Highlight a product and its features.
2. Production videos: See how your products are produced.
3. Customer Story Videos: Make a testimonial or case study of a customer.
4. Video: Brand Storytelling Videos: Interview employees or the founder of the company.
5. Educational Videos: Show customers how a product works or how to solve a problem that many of them have.
6. Live videos: Customers can interact with the event in real-time, rather than watching it retroactively.

9. Find the products that sell best, then double down

The best way to increase sales on Amazon is by identifying which products are most popular and then doubling down on them. You can reduce the number of products you sell and develop a targeted marketing strategy for a small number of your products. Once you see the results you want, you can gradually introduce new items and use the lessons you have learned to create new strategies.

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