New businesses and startups need access to proven tips and tricks to survive the tough market competition today. The importance of following the best business practices is particularly necessary during the holiday season to convert leads into sales. Most business owners want to have access to online conversion checklists to do so. With the help of your internet connection such as Spectrum internet, you can find such checklists online. However, not all of them may be reliable. To increase your ROI, boost your sales, and get more clients onboard during events such as Black Friday, Cyber Monday, and New Year Eve, simply use the standardized conversion checklist in this blog.
The Conversion Checklist
The following is the conversion checklist that you must use to maximize your business gains. Make sure to do the following to the best of your abilities.
- Update Homepage
- Deliver a Personalized Experience
- Create a Sense of Shopping Urgency
- Share Proof of Social Impact
- Provide a Simple Buying Process
- Optimize for Mobile
- Provide Live Chat Feature
A company’s landing page is the first touchpoint for a customer. This is the place where a company’s most celebrated products, ongoing promotions, and current discount offerings are present. It is very important to keep the homepage updated so that your customers can remain aware of this important information. Apart from this, it is very important to deliver personalized information to customers. If they have signed up on your website, share information with them on the basis of their interests. You can get critical insights regarding user behavior by using good data analytical tools.
Deliver a Personalized Experience
Businesses need to deliver a user-friendly and personalized customer experience. The reason is that customers want to buy from a company that knows what they are looking for. E-commerce platforms that recommend products on the basis of user interests do more business than others. To do this, it is important to welcome new and emerging technologies such as big data and cloud computing. These technologies allow companies to deliver individualized experiences.
Netflix is an important example in this regard. The company suggests movies based on user interests. If a person is interested in action movies, then the user will get action movies as suggestions.
Create a Sense of Shopping Urgency
There are times when companies can earn better profits and convert their leads into sales easily. These times are mostly near the end of the season or the start of the holiday season. With the help of proper marketing techniques in place, companies can attract a lot of customers. This can enable the company to generate more revenue. To create urgency, countdown timers and banner images are quite helpful. Use them on social media platforms. This will keep on reminding the subscribers and followers that the time is running out and they need to avail this amazing buying chance at once.
Share Proof of Social Impact
To help get more customers, companies need to share user reviews and positive customer feedback with their followers on social media platforms and websites. This will enable new users to think of your company as a trustworthy source. They will buy from you without hesitation. Amazon, as an example, shows user reviews to facilitate more sales.
Provide a Simple Buying Process
Many customers struggle with the buying process on online platforms. This is particularly true for the elderly. Create a neat customer interface so that customers can easily pay online. Every step must be detailed and easy to understand. Do note that many customers leave the buying cart since they do not understand the payment procedure.
Optimize for Mobile
Since the advent of smartphones, the use of mobile apps has been on the rise. In both Android and iOS operating systems, millions of mobile apps are present in respective app stores. Businesses must develop apps so that users can even make purchases while they are traveling. Smartphones are portable and so are mobile apps. Consumers can use mobile apps to quickly review products, make purchases, and compare prices.
Provide Live Chat Feature
The live chat feature is quite helpful in enabling sales online. Many customers who struggle with the simplest of actions online can use this feature to buy products easily. AI chatbots are also in use. Companies can also use live chat support assistants to help facilitate the customer experience. Good customer service plays a vital part in converting sales to leads online. The live chat feature can also help companies to record user data for marketing purposes.
By working properly on all the checklist items above, you can easily attract a lot of customers online. Not only that, but you can also make decent profits every year.