SEO IS STILL A 3 LETTER WORD IN 2015
Okay, no matter how 2014 was for your marketing strategies, the good news is that 2015 is pretty much upon us, and soon you’ll be able to put a new set of tools in place to ensure an even more successful 365 days than the previous ones.
SEO never sleeps, and we’ve had a look into our own crystal ball to show you how this ever-changing marketplace is shaping up for the next 12 months. Katienicholl
Whether you are an SEO professional or simply need some ideas for your first-ever marketing campaign, these little tips should help you to make inroads into the New Year without the risk of too many false hopes – enjoy!
Hummingbird Keywords
Ever since this feathered friend or foe came into play, the way that Google parses its queries was changed forever.
Search intent is the name of the game, and you’ll need to start looking for niche-specific word orders if you want your brand or blog to get up that ladder.
Think about conversational phrases that people are most likely to use when looking for your product or service and weave these into your website content as seamlessly as possible.
Educational content is also a sure-fire way to get those searches knocking on your door, so forget about single-word key queries and get with the program if you want 2015 to be your year.
URL Structure Matters
If your website doesn’t have a particularly streamlined URL structure you could be losing out to your rivals’ big time. Dynamic URLs are going to be a little too long in 2015 so ensure that you stick to static versions and try to avoid too many outbound links.
Also, try to keep all of your outbound links as relevant as possible and
Google should be fairly happy with your website’s layout structure.
Look Past Personalized Search Results Whenever Possible
It is a fact that Google results are pretty personalized and this makes it very difficult to see how a particular page will rank with the typical customer, especially if they’ve never visited your site before! You should also remember that a location-specific search will only yield true results if the query comes from that area.
Google will always look at your own IP address when y
ou dial in a search query and those results will differ from
somebody who actually lives in that geographical location looking for the same products or services.
Hey, this isn’t an exhaustive look into the SEO
crystal ball but at least we’ve brought you 3 glimpses into what
may be a fruitful year ahead, how you deal with these tit bits it down to you!
It is a fact that Google results are pretty personalized
and this makes it very difficult to see how a particular page
will rank with the typical customer, especially if they’ve never visited your site before! You should also remember that a location-specific search will only yield true results if the query comes from that area.
Think about conversational phrases that people are most likely to use when looking for your product or service
and weave these into your website content as seamlessly as possible.
Educational content is also a sure-fire way to get those searches knocking on your door, so forget about single-
word key queries and get with the program if you want 2015 to be your year.
SEO IS STILL A 3 LETTER WORD IN 2015
Read More: Katienicholl