Internet and Businesses

Understanding SEO, How it Works, and 5 SEO Tools You Must Have

Understanding SEO, How it Works, and 5 SEO Tools You Must Have – What is SEO? This is a common question that is most often asked by a beginner who is learning how to create a blog or website. However, don’t worry because this article will thoroughly explore the meaning of SEO and how it works.

This is because SEO optimization is believed to make it easier for your blog or website to get high rankings in search engine results such as Google. Well, now let’s take a closer look at what search engine optimization is and how to optimize SEO on a website. Come on, find out the meaning of SEO!

According by Amsa Studio, here’s the meaning of SEO and how to use it.

Understanding SEO

In simple terms, SEO can be described as a tactic or action to optimize a blog or website. Optimization is done to enable search engines or search engines, to assess whether the blog or website deserves to appear at the top of search results or not.

Ranking high in search engines can also increase traffic on your website. In addition, traffic can also be more accurate and in accordance with the purpose of the website you are building. However, keep in mind, SEO is not a task that can be completed in one step.

Also, SEO is a never ending process. That means you need to keep on optimizing your blog or website. To get high and targeted traffic, you need to understand the meaning of SEO and learn how search engines work in determining the ranking of a blog or website.

You also have to follow various rules set by search engines or search engines, in this case Google. Therefore, it is very important to learn the meaning of SEO, its ins and outs, what are the main indicators of SEO, and the Google algorithm. You can find out all that in the review below, don’t forget to read to the end, OK!

How SEO Works

Understanding SEO is to optimize a website, so that internet users can find what they need by using certain keywords or keywords.

This optimization process offers at least three benefits, namely providing relevant information, generating more organic traffic, and making search engines a trusted source.

Search results may not be displayed immediately. Because the search engine optimization process is not as simple and easy as you might think. Search engines have three main roles in performing on-demand searches, including:


The definition of crawling is collecting information from all websites. From side to side and link to link. This process is the initial stage of the search engine optimization workflow.


When it has successfully collected information, the web crawler will store the information in the input index list.


The search engine will display the content according to the search results that best match the ranking.
To ensure the quality of search results, search engines will use a set of rules commonly known as algorithms.

This search engine algorithm ensures that people who use the internet can get relevant information from various trusted sources.

Read : Email Marketing Tips to Increase Your B2B Sales in 2021

Advanced SEO Tools

To understanding SEO, you have to understanding about the tools of SEO. Well, here are the following types of tools that are commonly used for SEO optimization:


This tool is a paid tool that is very powerful and you can use to research keywords, to find backlinks, and see the position of articles.

With this tool, all you have to do is constantly monitor the SEO progress of your website. However, you should know that these tools are not cheap and you have to pay for them every month.

Google Keyword Planner

This tool is a free tool provided by Google. You can use this tool to determine keywords and the amount of volume in your search.

SEO Quake

This tool is a plugin for Google Chrome, with SEOquake you can see your competitor’s traffic for free and very easily.


This tool allows you to view the Global Alexa Rank of your competitor’s Website, find out the competitor’s visitor count, monthly visits, pages per visit, and average session time of the competition.

Keywords Everywhere

With this tool, you can find out the exact number of keyword search volumes per month. This tool can be very useful for those doing new keyword research as it also provides derived keywords or LSI keywords.

How to Use SEO

Now that you understand what SEO is and how it works, you need to know how to optimize SEO properly. Keep in mind once again that the SEO optimization process cannot be done all at once. This happens because search engines are constantly updating their algorithms to provide the best search results all the time.

SEO consists of two categories, namely External SEO and On-site SEO. What’s the difference between the two? Let’s look at these two meanings of SEO!

On-site SEO

As the name suggests, the meaning of on-site SEO is optimizing a website or blog from the inside out. So, optimization in this category is related to the arrangement and adaptation of elements on a website. This method makes it easier for search engines to crawl information. Examples are as follows:

• Alternative text images
• Do not use keyword stuffing or try to manipulate Google search engine rankings
• Well-formatted URLs
• Use the correct headings, ie H1, H2 , etc.


The keywords you choose must be correct in order to drive organic traffic to the content you create.

The keyword itself is a particular idea or topic that a user enters into a search engine or search engine. Therefore, it can be said that keyword research and selection is very important.

Keyword research can help search engines understand which keywords are most often used by internet users, when they access websites on search engines. Make sure you include targeted keywords in the title and body of the article, yes!

Website Optimization

There are several ways to optimize your website, including using a good website structure, producing relevant content, and making navigation easy.

All three are very important in increasing website traffic. A website must also have a good structure because it emphasizes the most important pages of the website for search engines.

Apart from that, creating relevant content on the website is also very profitable because it generates a lot of high-quality traffic. Meanwhile, the ease of navigation when accessing the website will certainly make site visitors feel more comfortable.

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