What exactly is a Belfast video production service?
By definition, video is a succession of still images. Etymologically, the word “video production service in belfast” comes from the Latin: video which means: “I see”. Noun for videogram or videophony, video represents the medium on which an audiovisual document is recorded and stored.
A little history –
Unlike photography where the image is still, it is the video reproduction system that generates an image. In other words, the video image only exists in time. Indeed, it does not include a physical representation of chemical support such as a film. In the video, we speak of a cathodic image: a luminous point which moves at a very high speed and causes visual persistence.
The videography company in belfast process was born in the 1950s with the rise of television. During the 1980s, video production was mostly confined to television studios with analogue media. However, the computer industry and the digital revolution have enlarged the landscape of audiovisual techniques.
Today, “more than half of professionals worldwide say video is the content format with the best return on investment. According to eMarketer.
Types of videos —
Audiovisual production is distinguished according to 7 categories:
- The fiction
- Television: streaming programs such as broadcasts, game shows, etc.
- The documentary: economic lungs of TV channels
- The advertisement
- Le clip
- Institutional film: used in business
- the production of web content: videos from YouTubers
How do audiovisual production?
What are the stages and what are the professions of audiovisual production? —
Several steps are required to produce a video. We can distinguish 3 of them:
- the pre-production phase
- The production stage
- La phase de post-production
Each step is important.
The pre-production phase concerns the preparation for audiovisual production:
- the choice of the filming location
- the choice of the cast
- the allocated budget
- script writing
- the technical feasibility…
Whatever the format of the video, storytelling is the cornerstone of all visual communications, including and above all, video production. This story is told through the narration undertaken by the video editing process.
The elaboration of this story requires a beginning, a middle and an end. Otherwise :
- you have to define the objective of the main character: what is its importance? what will happen if he does not reach his goal?
- it is necessary to define the problem, the obstacle encountered: and why this obstacle? how important is the issue in the story?
- it is necessary to define the solution provided to overcome the obstacle: what is the impact of this solution? why this management of the obstacle and not another?
The production phase mainly consists of filming. Shooting corresponds to video capture, that is to say, that a videographer records the necessary takes for the rest of the process.
The post-production phase represents all elements of the field of editing and mixing.
What is Video Editing?
Video editing is:
- ranking of takes and tracks
- creating a sequence or sequential manipulation
- timing adjustment
- adding visual effects
- adding graphic elements
- creating a soundtrack
- project export
Video editing is important because it is an important narrative tool. Without editing, video recording loses its essence.
What formats to use?
Like all image representations, the video is part of a format. Originally the format of a video was 4/3, the format intended for television. With the new television models, the aspect ratio has normalized to 16:9, which is already an excellent ratio. Depending on the size of the TV screens, a black bar may appear above and below the image. Now many TV manufacturers with a 21:9 ratio which is the ratio used in movie theatres.
With the evolution and technological mutations of video, today all formats are possible by reducing the size to fit into the display space of the different screens.
What frame rate?
An audiovisual production is a succession of fixed images called: a frame. The number of frames a camera can record per second determines how smoothly images appear. This is called image frequency. There are several types of frame rates:
- 15 frames per second: Videos with silent images such as landscapes.
- 24 or 30 frames per second: videos with normal and silent movements such as walking or an interview.
- 60 frames per second: videos with fast actions.
- 120 frames per second: Videos that use slow motion but require a lit environment.
- 240 frames per second: videos for slow motion with a lot of lighting at the risk of having a light underexposure.
What image the definition?
The screen is divided into cells called pixels. Each pixel is associated with an electrical level. The number of pixels determines the definition of an image and therefore the quality of a video. Audiovisual production in 4/3 format has 720/576 pixels. Other resolutions are now available for video:
- 5K: is the most optimal resolution today and is made up of 5120 by 2880 pixels.
- 4K (Ultra HD): 4K comprises 3840 by 2160 pixels.
- 1080p (Full HD): the most common resolution since it makes up most of our screens and televisions. The image is 1920 by 1080 pixels.
- 720p (HD ready): HD ready is 1280 by 720 pixels. This is the lowest resolution for an image.
The relationship between the frame rate and the resolution of your video depends on the device used to record your video. Some cameras can record 30 frames per second in 5K quality and conversely record 240 frames per second in full HD only. The higher the frame rate, the more difficult it is to achieve maximum resolution.
What compression format?
Compression formats for audiovisual production are numerous and the choice is made according to the use of the latter as well as the distribution channel. The main compression formats:
- MPEG-2: intended for television broadcasting or DVD video editing
- MPEG-1 or MPEG-4: intended for broadband ADSL broadcasting or viewing on a computer screen.
Be careful, because the digital video is very greedy in volume. The larger a video is, the better its quality will be preserved. The less it weighs in terms of megabytes, the lower its quality will be.
How to set up a box, company, agency or audiovisual production company?
Equipment and production
Having good equipment to make a video is essential whatever the use of the latter, The chosen camera differs according to the desired result. For basic non-profit video, a phone camera may suffice. Today, many mobile phones in the market offer qualitative cameras. However, for a more professional rendering, it is advisable to use an SLR camera or a video camera.
As a reminder, video is a succession of still images, the same parameters govern the production of a video as photography: focal length, aperture, ISO, shutter speed and lighting.
One of the main rules of video is lighting. Good lighting is the first parameter to obtaining a quality video.
Why do audiovisual production? Our tips for a successful video!
As far as focusing is concerned, we recommend manual focusing for better control, especially if your camera is old. However, today, there are many accessories to overcome a problem of development.
At the time of video capture, whatever the destination of your video, making secondary sequences is essential for the rest of the production.
What do you need for a marketing video?
When a video is produced for marketing purposes, the storytelling of the latter takes an important place in the development of the script and the scenario. You have to succeed in captivating your audience by integrating a human dimension into the story so that the viewer develops an interest in the story and the characters that make up the film.
84% of consumers say they have purchased a product or service after watching a video released by a specific brand. For a few years now, video has emerged as the communication tool with the best engagement rate.
A marketing video can take many forms, it can be executive, informative or introductory.
To succeed in creating a fully personalized video, it is important to answer a few questions before embarking on the preparation of a promo video:
- Who is your video for? Who is the target audience?
- What is the purpose of the video? Increase awareness of your brand? Increase your sales? Launch a new product? In other words, what is the expected action of the audience after watching your video?
- What is the allocated budget?
Le motion design
Some videos shot sometimes require motion design to reinforce the discourse by energizing or simplifying it. The work of introducing these video sequences requires editing work similar to that of a video, or even more complex since motion design is essentially based on the animation of elements created on video editing software. Among the most famous software, we find Adobe After Effect which allows in particular in the context of video production to add special effects.
Motion design is a simple and effective form of animation to highlight a service or a brand. It is also ideal for popularising the most complex information.
What software for video editing?
Many software exists for the creation of the video. Some are free: Imovie, DaVinci Resolve, VSDC, ShotCut, others are chargeable: Adobe Première Pro, Filmora9, Camtasia, Final Cut Pro… But it is essential to know the communication and video codes or risk losing the desired effect. Filming and motion design are real jobs that require expertise and support. It is no longer a question of making a video but rather, of making the best video with the best quality and the best performance depending on the objective.
Audiovisual production is accessible to everyone, divulging a message or an emotion is a skill that requires expertise. It is difficult to find the right audiovisual production company in Paris among all the audiovisual production companies and agencies that exist. For many years, Creeds has been an expert in audiovisual production and carries out many projects for its client’s thanks to its creatives from the top 5%.