Logo design can be found all over the place. Many of them are all around us, and while we may not notice them most of the time, they are undoubtedly a part of our daily life.
Right now, I have four brands on my desk, each with its logo design.
If we don’t have to think about producing a design ourselves, we typically don’t give logos much thought.
But what if you do need to create a logo for a company? What kind of logo design do you prefer?
It’s a crucial question to answer because the logo will be the first thing customers notice.
Furthermore, a good logo can have a strong visual influence on potential buyers, helping your business stand out by being unique—on commercials, marketing campaigns, brochures, and so on.
There are seven different kinds of logos, and we’ll go through each one in this article. I’ll outline the benefits and drawbacks so you can make the best option possible when designing a logo.
The Various Types of Logo Design
In truth, there are numerous varieties of logo “marks” from which to choose. Many brands are hiring top digital marketing agencies that create a unique logo design for different niches. For instance, DesignHours is ranked in the top digital marketing agencies by DesignRush. In this post, we’ll go through the five most common types of logos and show you some examples that you’re bound to recognize.
Iconic or Symbolic
Symbol or iconic logo ideas are simple yet powerful ways to represent your organization. The image should have a “genuine” relationship to your company and be styled in a visually appealing way. The visual nature of a logo is what gives it its impact.
People recognize, identify, and relate to visuals faster than text, according to studies.
People are more likely to recall a simple form than a sophisticated emblem since it is easier to assimilate. If you intend to establish a significant company, you should consider choosing a primary symbol or emblem. Symbol logo designs, such as Apple, Shell, and Mercedes-Benz, are examples of Iconic or Symbolic logo design.
Logo Design with Lettermarks
Word mark logo designs are unique text-based logos that spell out the company or brand name, and they are quite popular. Custom typefaces are frequently created for brands to use across their entire marketing and branding collateral. Facebook, Disney, Tiffany & Co., and Sony are just a few examples.
Lettermark logos are solely typographic. They employ an initial or the first letter of the brand to create a symbol representing the company.
BBC, Hewlett-Packard, and Chanel are just a few of the well-known companies that use letter marks.
Many people prefer logos to full-name logos since their initials look better when graphically depicted.
Style of logo design is appropriate if the name is too long, difficult to pronounce, or simply not distinct enough to bear its weight.
Pros: If your company’s name consists of numerous words, this logotype is ideal for you, especially if you don’t want to depend only on a visual sign.
Cons: Using a lettermark logo as a new company on the market may confuse your audience. Moreover, there is a simple solution to this problem. You can start with your lettermark logo and then add the entire name underneath.
Emblem Logo Design
Even the name has a regal, traditional air about it. From family crests to mighty monarchs’ royal stamps, emblems have endured the test of time. A typeface sits within a border – commonly a seal or a crest – in these professional logo designs. Consider universities and government agencies.
Emblem logo design has the following benefits:
Emblems are memorable, and they give your company a sense of professionalism, traditionalism, and importance. They also offer the reason that your business has been there for a long time and isn’t about to go anytime soon.
When to use a logo with an emblem:
This logo is ideal for companies who wish to appear trustworthy or show their customers that they cherish traditional values.
Emblems look especially beautiful (read: prestigious) when they’re engraved, so if you own a company that uses uniforms or clothes, can be a wonderful alternative for you.
Before you use a logo, think about the following:
Consider scalability while designing your logo, as these logos often have more elaborate designs that may not appear as good when downsized.
Emblems don’t have the same freedom as standard combination marks, so make sure you’re happy with your design before releasing it into the wild.
Starbucks, Stella Artois, Perrier, BMW, and Harvard, are all sources of inspiration.
Mark of Combination
These logos combine a wordmark with a symbol or icon to allow for the use of one or both elements in several contexts. A well-designed combination mark looks equally nice when the pieces are separated as when they are combined. Some combination brands, such as Adidas, Pepsi, and McDonald’s, maybe familiar.
Pros: If you want your future logo to be responsive to changes, this is a great alternative.
Cons: This style of the logo may overpower your visual branding if you’re trying for minimalism and simplicity.
Logo Design of Pictorial Marks
A pictorial mark logo (also known as a brandmark) is imagery that has been reduced to its symbolic meaning. This is why, if you’re going with this style of the logo, it needs to be very representative, with characteristics that will help your audience associate it with your company.
Some well-known brands, such as Starbucks, have two logos: one that evolved from an emblem to a symbol over time, but only after the company had established itself on the market.
You can still use a brand mark if you’ve just started your firm and wish to use this form of logo. Just keep in mind that you’ll have to employ a wordmark with the symbol for a while until people become familiar with your products or services.
Advantages: Perhaps a simple image or symbol can represent your brand. Consider Apple. Its name also serves as a symbol, which fits nicely because its name is derived directly from the brand logo.
Another wonderful method to use this type of logo is to use a symbol to convey a significant notion where words are insufficient.
Cons: If your company is still new and you haven’t established a solid foundation or a consistent target audience, it’s best to start with a more obvious logo for your brand and adapt it as a brandmark afterward.
Because Apple’s brand name is the symbol’s name, they can utilize this simple logo without any additional content.
The logos for Twitter and Target are two other examples of pictorial mark logos. Because of their popularity, they can be used without any text. The brand’s name was also included in the design initially.
Abstract logo Design
The abstract logo, made out of a picture without any lettering, is next on the list of logo kinds. It’s a visual depiction of the emotion you wish to generate with your brand.
It’s a bit risky to use when you’re new to the market because not everyone sees abstract representations the same way. Even so, if you have a sound strategy in place, your brand’s logo will set you apart from the competition.
Pros: You’ll produce something distinctive and instantly recognized on the market with an abstract logo that nevertheless manages to reflect your brand’s identity.
Another consideration is the ease with which it can be used in marketing campaigns and on branded objects.
Cons: If you’re a new brand trying to make a name for yourself, you may need to put in more effort to help people learn about your reputation. Create an abstract logo that represents the specific mood you’re going for, and maybe join in with the brand’s name for a while until people get to know you.
Because the brand is so well-known, Nike’s abstract emblem, the famous swoosh, can stand alone, yet it’s nevertheless seen alongside the brand’s name on occasion.
Its abstract logo effectively encapsulates the concept of motion. Simply do the task and mark it as completed on the list.
Other well-known examples are Airbnb and Pepsi, which are occasionally accompanied by their brand names yet are instantly recognizable even without them.
Airbnb has switched to an abstract logo that encapsulates its key beliefs.
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