14 Tips for Creating a Successful Sales Brochure

14 Tips for Creating a Successful Sales Brochure

What are the best ways to improve your sales brochures? Copywriting is the art of making your business brochures, pamphlets, and marketing flyers read and produce results. To create and improve your sales literature, follow these 14 tips on copywriting and brochure design.

A sales brochure is an important part of your marketing strategy, after all. In addition, you need to consider more than just the cost. You leave an impression with all the literature you distribute and hand out to prospective customers. Your company can lose sales and alienate customers if you leave the wrong impression.

Why shouldn’t you follow these tips to create a successful marketing flyer or sales brochure? This article provides 14 tips for developing the most effective sales brochure.

1. Have Your Brochure Look Professional

Poorly designed brochures won’t receive a lot of response, regardless of how well-written they are. Too many fonts or colors of type on a page, page layouts that don’t match, the type that’s too big or too small can all make a brochure not look professional. Using free design templates for brochures can give them a professional look and feel. 

2. Create a Brochure for AIDA

The aunt you’re thinking of isn’t your favorite. The acronym AIDA stands for Attention, Interest, Desire, and Action. A good sales brochure should get attention, keep your prospect interested long enough to read the next paragraph, elevate their desire for what you have to sell, and prompt them to take action, whether that is buying now, calling and making an appointment, visiting your website, or writing a letter.

3. A Picture of Your Building Shouldn’t Be On the Sales Brochure 

There’s no doubt about it, you are proud of the building and the way the business has grown. Despite this, the true measure of your success is how your customers feel about your company. Ensure your brochure tells your customers exactly what they want to know about your products – and that is whether or not you meet their needs. Instead of wasting valuable space, use it to promote and sell your products.

4. Use Images Your Customers Will Appreciate

You need to show your customers images of the product or service you’re selling or a preview of the effects they’ll feel if they buy it.

5. Be Honest, Don’t Lie

You aren’t getting any real interest from your prospects or customers. It’s only personal or business-specific. You need to highlight the benefits they will receive from buying from you in your brochure if you want to get their attention.

Consider it. Is a smartphone bought primarily because someone plans to keep it with them all day, or because the person actually plans to use it as a phone primarily?

Write down all the benefits that your customers hope to gain from purchasing your product or service before beginning the copy for your business brochure. This will help you focus your copy on your customers. 

6. Ensure You Use Eye-catching Headlines and Graphics 

Usually, a reader does not read a sales brochure in more than 5 seconds after taking a quick glance at its cover. Your brochure’s headline and graphics should be exciting or enticing. Otherwise, few recipients will bother opening it.

A photo showing audience members watching a presenter write on a flip chart above a headline reading, “Matching People and Strategy,” is likely to get a brochure thrown into the recycle bin. The headline, “Train Your Team To Land Big Sales,” appears in the photo of a businessperson giving the thumbs up to a small group of colleagues.

7. Get to Know Your Customers

Plan your brochures before you write them; make sure you know who your customers are. If they were to purchase your product, what would motivate them? Is there anything that it would be able to do for them specifically? Is your product or service capable of solving the most important problem for them?

8. Make Your Brochure Headlines Benefit Oriented 

The second thing the recipient does after opening the sales brochure is skim the headlines within. Keep their attention with these inside headlines, and move them further into your copy.

9. Outline the Key Benefits of Your Product With Bullet Points 

There is a lot of advertising that competes for the attention of consumers and business people alike. People generally skim over copy quickly. Your bullet points should be feature-rich, otherwise, they will become distracted from what you are offering and you will lose their attention.

10. Ensure Readability

Make reading your brochure as easy as possible for the reader. Reading gray text on white backgrounds and dark text on dark backgrounds is difficult. The same goes for pages with too much text in a small font. Include headers and white space between paragraphs of text.

11. Ask Them What They Should Do After Reading the Copy 

The next step is to inform the reader how to obtain what you are selling after you have engaged their interest. Make sure they’re not just looking for your telephone number and calling or visiting your website on their own. They may make the wrong choice if you don’t inform them of what they can do – they may call another merchant instead of you.

12. Inspire Them to Take Action Now

Your efforts in getting attention, building interest, and creating desire are wasted if you don’t compel the reader to act now. You will be forgotten as soon as they are distracted by the next thing that captures their attention. Special discounts are sometimes offered only until a specific date, or a free gift is given for purchases made before the mentioned date. Rebates are also given for purchases made by a given date. Another common type of ad that doesn’t involve discounts or giveaways is reminding consumers to buy now because the quantities are limited (if they are really limited), or because the prices will be increasing.

13. Provide Easy Response Options

In the sales brochure or flyer, make sure your business name, phone number, and website URL can be found easily. If you have someone who monitors those pages on Facebook, LinkedIn, Google+, Pinterest, and Twitter, please add those as well. Another option is to provide a QR code that leads to either your product page or a page that allows people to sign up for your newsletter. 

14. Do Away With the Risk

Even if you build up a desire for what you sell, if a customer is concerned about purchasing from you, it may cost you the sale. Make sure the money-back guarantee eases the customer’s fears.

Read also: Why Is Professional Logo Design Important For The Business?

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