Top 10 Features of Magento eCommerce Platform In 2021

Do you want to build a state-of-the-art e-commerce site? Would you like to offer the best possible user experience to your online shoppers? Are you tired of the limited features available through your current eCommerce platform? If you answer yes, the development of the Magento 2 multi vendor marketplace site is the way to go.

Did you know that Magento is the more popular eCommerce on Google? This fact here shows that the popularity of Magento is enormous. And the reason behind this huge request is the amazing characteristics of the Magento eCommerce platform.

First of all, Magento is open-source and its Community Edition is freely available. This vast eCommerce platform offers reliable safety, easy integration by third parties, high-performance, pre-developed extensions, & more.

Websites built with this Magento 2 multi vendor extension will boost great user experiences like secure transactions, real-time tracking, smooth navigation, and much more.

Analytics and Reporting

One of the most critical factors in an electronic commerce website is its precise analysis and reporting.

It helps you with detailed analysis, Magento offers Google Analytics support, it provides you with different reports as follows,

  • Sales report & Tax report
  • Abandoned shopping cart report
  • Best viewed products report
  • Best purchased product report
  • Low stock report & Search terms report
  • Product review report
  • Coupon usage report
  • Total sales invoiced report

Product Browsing

If the product browsing experience of your eCommerce website does not match the brand, the user may lose interest in purchasing. Magento offers some features that help you provide a better shopping experience to the user.

Functions include zooming in and out on product images, multiple images per product, displaying stock availability, adding product wish lists, displaying price levels, and much more.

Whatever products you sell, the catalogue on your eCommerce site is extremely important.

Catalog Management

Magento has many functions that help you manage your catalog. This extended platform supports virtual product submission, unlimited product attributes, editing and removal of product reviews, Comprehensive inventory management, fast product creation, dynamic pricing, and social product sharing.

Customer Accounts

Magento provides easy-to-manage user accounts with multiple features. Customer account features include a comprehensive account dashboard, order history, and status, one or more shipping addresses, billing options, view of newly ordered products, newsletter subscription, and more.

Order Management

The platform covers aspects of the control process. Features include viewing, creating, and editing commands from the admin panel, printing multiple bills, call-center support, shipping labels, e-mail notifications, and RSS for new orders. Customizing order status & credit memos can be used together with Magento.

Online Conversion – Easy-to-use Checklist to Boost Your Sales

Payment & Shipping

The important features of a Magento 2 multi vendor marketplace website are payment and shipping. And Magento has the functionality to execute those operations as smoothly as possible.

The platform incorporates functions like single-page payment, full SSL security, payment gateway integration, shipping module integration, support of multiple payment channels, & more.

Search Engine Optimization

SEO is what makes eCommerce websites visible, Magento provides you with many SEO solutions. SEO features include generating Google Sitemaps, user-friendly SEO URL, sorting popular searches, compatibility with various search engines, the popularity of search terms, customer sorting attributes, and many more. It makes it possible to load more quickly by reducing the use of. CSS and JS files.

Marketing and Promotional Tools

Benefit from a wealth of powerful marketing promotion tools with Magento. The different tools available through this e-commerce platform make your marketing and advertising easier.

The tools offer services like selling, cross-selling products, promotional pricing, coupon code sharing reports, tracking, coupon usage, promoting new products,& free shipping.

Site Management

With respect to the website management process, Magento 2 multi vendor marketplace is outstanding. The CMS on this platform is an excellent tool for building landing pages. Other functions like tax calculations, multilingual, multi-currency support, user authentication, exquisite customizable designs simplify the website management process.

Mobile Commerce

As we already know, almost 60% of eCommerce customers prefer mobile phones to purchase online. And with Magento, you can count on a large mobile user population. The development of websites and mobile apps on this free e-commerce platform is not an easy exercise. It provides HTML5 mobile technology for creating a mobile-friendly showcase. It supports drag & drop, sweep, zoom, and multi-touch options for better mobile experiences.


These astonishing & distinctive features of the Magento eCommerce platform highlight its strong competition with other eCommerce platforms. As it provides the best eCommerce tools and functionalities for users as well as admin, The part is approaching the E-commerce website development company services to provide you with the best services of the industry,


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