Top Ecommerce Website Trends In 2021

Ecommerce website trends are constantly changing and evolving. Web designers are always coming up with new concepts for how to sell products online. 

What will the ecommerce landscape look like in 2021?

Let’s take a look at some predictions! 

  • Online retailers may start moving away from traditional checkout options, such as PayPal or credit cards, in favor of more secure methods such as Apple Pay or Samsung Wallet. 
  • There could also be an increase in voice control technology on devices, which would make it easier for customers to purchase items without having to type anything out themselves. 
  • Shoppers might expect faster delivery times from companies who want their business – what used to take 3 days now takes less than 24 hours.

Here are some top website trends that will rule ecommerce in 2021 and onwards.

Vaporwave Design

The vaporwave ecommerce website trend is a new design style that has taken the web by storm. Vaporwave websites are characterized by sharp, geometric shapes and bright neon colors. The contrast between these two elements will provide your customers with an experience unlike any other.

Centered Navigation Menu

Centered navigation menus are a trend that is becoming more and more popular in ecommerce websites. 

It makes it easy for customers to find the products they want without having to scroll down on the page.

They also provide a quick and easy way for customers to navigate through your website instead of scrolling all over the place looking at different pages that might or might not contain their desired product. 

The most common type of centered navigation menu is one with four tabs, but some ecommerce sites use as many as ten tabs! Centered Navigation Menus can be used with any type of layout such as grid layouts, waterfall layouts, and etc.

Asymmetrical Layouts

The trend of asymmetrical layouts in ecommerce websites is becoming increasingly popular. This type of layout breaks the traditional symmetry found on most sites. It can be used to create more impactful product displays, or for a more dramatic look and feel. 

The downside to this approach, however, is that it forces visitors to scroll left-to-right or right-to-left across the page – which may not work for all audiences. 

This design style has been seen as a more modern approach than traditional symmetrical designs and it offers different features for customers to explore. 

There are many benefits to an asymmetrical layout such as having one side of the page dedicated solely to product categories or deals which can be great for those who want to browse without the hassle of scrolling through products one at a time. 


The minimalist trend is a popular idea that has been dominating the ecommerce industry. There are many benefits to this trend, including reduced costs for design and development, accessibility for users on different devices, and SEO rankings because of less clutter. With so many benefits associated with this trend it’s no wonder why it’s so attractive to website owners! 

Interactive Design

The Interactive Design trend in ecommerce website design is a way to make your site more engaging and interactive for the user. The use of videos, animations, and other features like sliding panels can help you create an experience that will keep your customers coming back for more. 

The Interactive Design trend has been around since the early 2000’s; however now it’s becoming much more popular as designers are looking for new ways to engage with their audience. This trend will continue to grow as people rely on online shopping sites like Amazon instead of going out into stores.

Advanced Chatbots

Advanced chatbots are the next big thing in ecommerce websites. This innovative technology has been around for a while, but it is only now starting to be used by more and more businesses. 

What are they? Well, Chatbots are computer programs that can conduct conversations with humans on behalf of a business using artificial intelligence (AI). They simulate human interaction through speech recognition and natural language processing. 

Chatbots have many benefits over traditional forms of customer service such as email support or phone calls. They provide an immediate response time, offer 24/7 availability, allow you to respond at any moment without interrupting your work flow, reduce waiting times for customers who need immediate assistance.

They also increases personalization of interactions since the experience is tailored to the query asked.

Dedicated Product Landing Pages

Dedicated Product Landing Pages are a new trend in ecommerce websites. Having this for your website is an advantage because it can help increase conversion rates by directing visitors to the most relevant products. It also makes it easier for customers to find what they are looking for, increasing their chances of purchasing from you. 

In order to have Dedicated Product Landing Pages on your site, there are three different ways that you can do so: 

1) with a built-in landing page builder like Shopify’s Visual Composer 

2) use a plugin such as WP All Import 

3) or hire someone who will create the landing pages specifically tailored to your needs.

Original Photographs 

The use of original photography is a trend in ecommerce websites.

The philosophy behind this trend is to create an emotional connection with the customer by showing them high-quality, natural images that are relevant to their needs. 

This creates a more authentic experience for the customer and helps them feel confident about their purchase decision. 

You can take high quality photographs from your phones or digital cameras easily.

If you don’t have any photos on hand, there are plenty of stock photo sites where you can find royalty-free images at affordable prices. 

Hyper Creative Web Animations

Web design is always evolving and technology advances at a rapid pace. To stay ahead of the competition, designers are constantly brainstorming new ways to engage their audiences with compelling visuals. 

One trend that has been gaining traction lately is hyper creative animations in ecommerce websites. 

Animation adds an engaging touch to your site and help your brand standout from competitors.

The trend uses 3D graphics, motion graphics and animations to create an immersive experience.

Top brands such as Nike, Zara, and John Lewis & Co. are incorporating this trend into their sites and are attracting more users.

Fun Filters

The fun filter trend, also known as the retro revival or vintage look, has been gathering steam. 

This style of design is based on the idea that less really can be more. Also by adding a little bit of lightheartedness to your site you will create an environment for users to stay longer.

You can see this trend everywhere from Snapchat’s filters to Instagram’s new logo. 

It seems like every major social media platform wants you to have a good time when you’re using their service.


The last few years have been a whirlwind for online retailers. With the rise of social media, consumers have more control over their buying decisions than ever before.

Keep yourself updated about the latest trends in ecommerce website design to stay ahead of your competitor.



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