BusinessInternet and Businesses

What is e-Commerce Marketing?

ecommerce sales have grown rapidly. CNBC reports that many retailers saw triple-digit sales growth in online shopping during the second quarter 2020.

Online shopping will be a major growth driver for all brands in the future, as it is now possible to shop on smartphones and tablets.

E-Commerce marketing is not limited to a physical store. It uses multiple online channels such as search engines, social media and email campaigns to drive traffic and awareness.

E-Commerce marketing, in its simplest form, is about using a combination of organic and paid strategies to reach potential customers. This will then result in a sale.

Best Ecommerce Marketing Strategies to Boost Your Sales

Manage multiple channels through one single platform

Businesses grow and need to reduce human error in managing commerce data from different channels.

The emergence of super apps or integrated platforms allows product data to be automatically extracted from multiple channels and mapped without manual input.

Expand your business internationally

In recent years, cross-border buying has increased dramatically. This presents new opportunities for retailers and brands.

Despite some slowdowns in certain regions because of the coronavirus pandemic sales have rebounded in many countries. For example, in May there was an astronomical increase in cross-border online sales from the United States.

It is now possible to take your e-Commerce business worldwide with the help of the internet. Partnering with trusted digital platforms like Amazon Global Selling or eBay Global Shipping is the best strategy.

These websites are designed to reach global customers. Everything, from the language to shipping rates to the price, will change based on market conditions.

Subscription programs are hot

Modern businesses have embraced subscription-based marketing as a dominant element.

Many brands have shifted to customer retention and customer acquisition since the introduction of customer relationship management.

Referring to reports, subscription-based businesses have exploded by more than 350% since 2012. They have grown 5 times faster than S&P 500 company revenues, and U.S. retail sales.

Subscription services are a great option for customers and businesses.

As a customer, you can relax and enjoy premium services after signing up. Subscriptions are easy to use and take the guesswork out of buying.

Subscribers don’t have to remember to place a new order each month. This gives them the assurance that they will always have what they need.

The longer your customer stays with you, the greater their trust in you. This will lead to more long-lasting, higher-paying referrals.

Don’t forget about D2C

D2C, also known as direct to consumer, is when producers and manufacturers sell directly to consumers via an ecommerce site.

The traditional retailer model involves selling to consumers through distributors, wholesalers, retailers and finally, to the consumer.

D2C recommends that providers consider selling individual items to customers, rather than focusing solely on bulk purchases.

According to a study, more than 50% of shoppers would rather shop directly with brands manufacturers than retailers.

Nearly 60% of respondents had used the website of a brand manufacturer to research products, and they often made purchases there.

Modern buyers want more flexible payment options

In the beginning of e-Commerce payment options were limited to card payments.

However, online shoppers now have a wider variety of payment options.

Statista has surveyed the most preferred payment methods for online shoppers around the world. Credit card payments are still the most popular but e-payment is also on the rise.

The more payment options available for e-commerce are the best, obviously.

Consumers are more likely to abandon their shopping carts if they don’t have their preferred payment method.

Your business will have more sales opportunities if your payment gateway supports multiple payment options.

Dynamic pricing to drive revenue

It is taking e-Commerce by storm. This  pricing strategy that changes in real time to reflect supply and demand. This gives retailers the best chance of selling products while making the highest profit.

There are many ways dynamic pricing strategies can be implemented. Each one can be used to achieve different goals.

Product visualization for interaction

E-tailers can make a profit by using product visualization to increase their online sales.

Realize that e-Commerce has been growing at an alarming rate and it is time to give products a new look.

This is what many companies are doing by making their websites compatible with visual product configuration software. This allows customers to view a rendering or picture of the product online while placing their order.

Use videos to promote your products

Although grabbing attention can be difficult, video content can help people to form a positive and memorable association with your brand.

According to a recent survey, 80% of customers prefer videos for product information over reading text.

Marketing decision is guided by numbers

Analytics is key to growing an ecommerce business. Analytics is essential for optimizing your Call-to Action button copy, creating superior meta tags to rivals and many other things.

The right eCommerce analytics tools can help you process this data and provide actionable insights.

Google Analytics is a well-known tool that website owners use to analyze their websites. It will also be integrated with many e-Commerce platforms.

However, in order to obtain detailed reports you will need to spend some time fine-tuning your filtered perspectives. There are many tutorials online for the tool thanks to its popularity.

Keep investing in social media

Social media has been a valuable tool for brands seeking to increase sales and brand awareness since its inception.

Social media companies are actively looking at new ways to make shopping easier via their platforms, given the huge potential of this market.

Instagram launched a shoppable post feature that allows users to tap on product tags in organic posts to make purchases.

Customers are making more green purchase decisions

Green purchasing behaviour is a way to buy products that are recyclable and help the environment. Consumers are becoming more aware of the environment and incorporating this knowledge into their purchases of green products.

Green procurement is one of the best ways to reduce your company’s environmental impact.

This includes avoiding unnecessary packaging, using safe raw materials, and adding recyclable or reusable components to your products.

Go for e-Commerce personalization

Personalization in e-Commerce is the ability to deliver personalized experiences through websites.

This includes dynamically showing product recommendations, content and offers based on past browsing habits, purchase history, demographics and other personal data. 

You can find personalized product recommendations on your homepage, as well as cart abandonment marketing emails. The ultimate goal is to drive repeat sales, increase conversion, and push repeat purchases.

Read More : Basic Guide for Amazon Seller Repay

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