The business of running an online one is not easy, particularly when you’re competing with giants such as Amazon, which have an unlimited marketing budget to fuel their marketing. The race to be on the top of Google results is extremely competitive, and to get to the top page even with an excellent SEO could take months or even an entire year. That’s where paid advertisements (PPC) are available. Google Ads is Google’s advertising platform which allows companies to show their ads across Search Engine results pages. Ads are typically displayed on the bottom or top of Google SERPs ( search engine result pages).
Utilizing Google Ads can be a popular and efficient marketing strategy for businesses trying to attract their first customers online. We’ll look at some of the fundamentals of utilizing Google AdWords for your business.
Advantages of Using Google Ads
Google Ads is a powerful tool for advertising your business online. What is it that makes it so effective? Here are some of the benefits that businesses can reap from Google’s paid-for marketing platform:
With the variety of targeting options available on Google, Business owners can use Google’s many targeting options to ensure that their ads are only shown to potential customers. The business owner can choose to filter their target audience based on location, age, keywords, etc. In addition, they can decide the day of the week on which their ads will be shown to their target audience.
Target Specific Devices
Following a 2013 update, Google Ads allows businesses to select the type of device their ads will show on. Users can choose between tablets, desktops, and mobile devices in this search network. Businesses using the display network can further target devices like iPhones and Windows specifically. Bid adjustments let you automatically bid higher or lower for devices that are more likely to convert on your website. Tips: Examine the data on conversion and ecommerce in Analytics.
Pay Only For Results
It is perhaps the most well-known advantage of advertising with Google Ads. With Ads, companies pay only for clicks on their ads and not impressions. This is known as a pay-per-click (PPC) advertisement model. Businesses can reduce costs by only paying the moment a person has taken the action of visiting their site.
Google Ads lets businesses track the effectiveness of their advertisements. This means that you can monitor the number of people who see and click on your ads, and ads let you monitor the number of people who take the desired action after visiting your website.
A landing page is a URL or a page where a user “lands” when they click on the advertisement. The landing page can be described as an independent page distinct from your main site, designed to focus on a particular goal. A landing page that is well designed is vital to the performance of the Ads campaign. A well-designed as well-optimized landing page can aid in converting users into leads or even clients.
Setting up Google Ads Account
Step 1: Sign Up
Go directly to the Google Ads website and sign up using your Google account. If you don’t have an existing Google account, you’ll need to sign up for one. Don’t worry; it won’t take more than a few minutes.
After you’ve entered all the information required and have completed the necessary information, you’ll be taken to the next page, where you can create the first campaign. There you can pick your budget, your target market, decide on your bids, and make your ad’s copy.
Step 2: Set Your Budget
Creating an appropriate budget is the first task to be completed. The definition of a daily budget will make sure you don’t exceed your spending boundaries. The most effective method to calculate the daily cost is to be aware of the number of visitors to your landing page that it will transform into customers. If you’re only starting, you can use the averages.
Step 3: Select Your Target Audience
In this stage, you’ll need to indicate the geographic area of your audience. This ensures that your advertisement is only shown to people who search with your bid keywords and reside within the geographic area which you’ve specified.
Using the advanced search feature allows you to access “radius targeting.” Radius targeting lets you focus on a specific radius of your zip number. Based on the type of business you run, you might want to target whole countries or just cities if you sell locally. You can even set different bid adjustments per radius target. For instance, you might wish to raise your bid within the 10-mile range and less within a 30-mile radius.
Step 4: Choose A Network
It is the next thing to do choosing from google’s Search Network and Display Network. This Search Network puts your ads in the Google SERPs, and it’s the Display Network will display your advert on any website which displays ads.
Step 5: Choose Your Keywords
Keywords are keywords or phrases that users type in Google’s search bar when searching. Google allows you to select around 15 keywords that could cause your advertisement to appear on the search results page. But don’t fret; you can add additional keywords later.
It is advised to pick a few certain keywords that will bring results instead of selecting 20 keywords that are some sort of pertinent. But, do take note of the volume of searches for the keywords you choose.
Step 6: Set Your Bid
As we mentioned previously, Ads uses a bidding model. The term “bid” refers to the sum you’re willing to pay per person who clicks your ad. If you and your competition are bidding on the same keyword, and you’re prepared to spend more for each click, your ad will appear a higher bid than theirs.
Step 7: Write Your Ad
Your ad’s writing is the most crucial element of this process. We recommend that you think about it and craft it to be compelling. Your message must convey your message in an approach that will convince a person to click your advertisement and then visit your site. Here are some suggestions to help you start:
Step 8: Create your Ad
After you’ve completed creating your advertisement After you have completed your ad, click”Save.” Once you’re done, click the “save” button and continue with the next stage of the procedure. Within this area, Google will ask about your company and details about your payment. The charges will be incurred when you’ve exhausted your budget or 30 days after or 30 days later, whichever is first.
Google Ads is a highly efficient tool for getting new customers for small-sized businesses. If not utilized correctly, the system could significantly lose advertising without yielding the required return on investment.
In addition to the knowledge you’ve gained from this blog, the secret to success is continually checking your ads and adjusting the performance of your ads.